Very short third person bio:

Sam drives large, complex design programs at Google. He lives in New York, writes Wireframe and prefers tea over coffee.

20 words, 120 characters

Short third person bio:

Sam leads complex, cross-company design programs at Google. He currently leads the Developer UX for Google Play. Prior to Play, Sam helped shape the user experience for Google products on iOS and Android. He also spent years leading a small, experimental team charged with prototyping new applications of emergent technologies. He lives in New York, reads a lot, and prefers tea over coffee.

63 words, 391 characters

Wireframe third person bio:

Sam started Wireframe because he was sick of overly-earnest LinkedIn bullshit. He wanted to create a place for brilliant creative people to share their perspectives and learn from each other. Wireframe is a weekly newsletter that’s free, powered by a community of paid subscribers. Sign up at ww.readwireframe.com.

50 words, 316 characters